Welcome to Fresh Choice W.A. Pty Ltd – “The Quality Choice”


Fresh Choice W.A. Pty Ltd was established in May 1998 as a grower owned wholesale business at Market City.

Since that time, Fresh Choice has grown to become a successful business with an excellent reputation for quality and service with both buyers and growers alike.

Fresh Choice is now jointly owned by the Premier Fruits Group and the La Manna Group – two significant Groups with national fruit and vegetable wholesale operations.

The companies in these Groups bring additional specialised knowledge, personnel and access to consistent quantities of quality produce.

Premier Fruits Group

The Premier Fruits Group is a national group of companies providing top quality fresh fruits and vegetables to retailers for over 50 years. Our operations range from state-of-the-art farms in prime growing areas of Australia to central market trading floors in major capital cities to warehousing and distributions centres in each capital city. The Premier Fruits Group prides itself on its quality management processes through every stage of the supply chain across Australia.

LaManna Group

The LaManna Group is a national group of companies with vertical integration across Australia’s fresh produce industry. Spanning the supply chain from the farm to the retail outlet, the LaManna Group works with Australia’s leading fresh produce professionals to deliver the right produce, at the right time and at the right price to the end consumer. We work together with one common objective: to be the leading provider of supply chain solutions in the fresh produce industry.